4 Ways to Delete Bias from Your Job Post
ft. Katrina Kibben, CEO of Three Ears Media
Want to increase your job post engagement with candidates from diverse backgrounds? Sure, but how? First, we have to change the way we've always done things. Job post strategies haven't changed in the last 100+ years, leaving us with 100-year-old biases.
This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and four ways recruiters can refresh this content with inclusion in mind. You'll walk away with tactics to increase qualified candidate engagement by as much as 300%, and you'll reach many more qualified candidates from diverse backgrounds.
During this meeting, the speaker will help us:
Break the trends with better tactics for talking about skills and education in your job postings
Avoid creating psychological barriers that send candidates from diverse backgrounds running away
Recognize what works and what doesn't about your current job posts
Hone your writing to improve response rates, including from those hard-to-find candidates and passive job seekers from diverse backgrounds
More about the Speaker:
Keynote speaker, non-binary LGBTQ+ advocate, and writing expert Katrina Kibben [they/them] teaches hiring teams how to write inclusive, unbiased job postings that still attract exceptional talent.
With 15 years of corporate copywriting and training experience, Katrina knows how to turn talented recruiting teams into talented writers. It takes 2 key ingredients: inspiration and practical advice – of which Katrina has plenty.
Katrina is a featured HR and recruiting expert in publications like the New York Times, Chicago Tribune, and Forbes. They’ve been named a top HR and Recruiting Expert on numerous “Best of” lists. They’ve worked with companies ranging from NPR to Rust-Oleum, and everything in between including some of the best pizza makers and cancer researchers on the planet.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading HR media and technology companies like Monster, care.com, and Randstad Worldwide.
When not speaking, writing, or training, you'll find Katrina hiking or playing with the adorable dogs that inspired the name Three Ears Media.
If you'd like more information on Sponsoring an upcoming meeting visit: https://bit.ly/31ePDMM